The project main objective is to enhance the protection and valorisation of natural and cultural unexploited capital of inland areas by means of tourism development and improved accessibility. MADE IN-LAND aims at setting up a new cross-border strategy that unleashes the potential of inland assets through their inclusion in wider networks and markets.

The cooperation with coastal areas, considered as mass-tourism destinations, through the common and innovative means of integrated management, marketing and promotion foreseen by the project, gives such opportunity to the inland areas and the project regions as a whole.

MADE IN-LAND not only aims at increasing the specific value of hinterlands cultural/natural heritage and their conservation through the empowerment of local communities as custodian of those resources, but also at catching non-seasonal touristic flows and opening to new touristic offers that will enhance the functional, environmental and cultural continuity between the different areas.