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/ ENVIRONMENTAL AND CULTURAL HERITAGE
/ SO 3.1
INNOCULTOUR

Innovation and Promotion of Adriatic Cultural Heritage as a Tourism Industry Driver

START DATE

01.01.2018

END DATE

30.09.2019

TOTAL BUDGET

€ 916.000

SPECIFIC OBJECTIVE

3.1 - Make natural and cultural heritage a leverage for sustainable and more balanced territorial development

LEAD PARTNER

INNOCULTOUR - DELTA 2000 - Consortium Company with Limited Liability

TARGET GROUPS

  • Youth,
  • Tourists
  • Local, regional and national pu blic authorities
  • Cultural and natural heritage management bodi es
  • Regional and local development agencies
  • Cultural and Creative sector Enterprises

The project INNOCULTUR, is capitalizing the results of the IPA Adriatic project MUSEUMCULTOUR, and is aimed to increase the visibility and immediate identification of 8 less-known cultural heritage sites. The activities will be focused on active involvement of creative industries, local population and major stakeholders dedicated to the preservation of natural and cultural heritage by the mean of public call for ideas launch in order to support integration of traditional cultural offer with ICT and improving the virtual accessibility of the natural and cultural destinations involved in the project

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angle-left null INNOCULTOUR Project at WTE in Rome

INNOCULTOUR Project at WTE in Rome

Published on 28/01/2019 (last modified 28/10/2019)

The Innocultour project participated in the World Tourism Event (WTE) held at "Palazzo Venezia", ​​in Rome, from 26 to 28 September.

 

 

The Innocultour project participated in the World Tourism Event (WTE) held at "Palazzo Venezia", ​​in Rome, from 26 to 28 September.

This year more than 120 UNESCO sites and their territories took part to the event with the aim of promoting a more conscious and responsible cultural tourism. The WTE was therefore the perfect stage to present the cultural sites involved in the project: MUSA Salt Museum (Cervia Italy); Museum of Wood and Deer (Mesola, Italy); Network of Museums and Castles of Fortore Molisano (Campobasso, Italy); Civic Museum of the Southern Lagoon (Chioggia, Italy); Great Rivers Museums (Rovigo, Italy); 4 Ethno-eco Villages on the island of Hvar (Croatia); Natural History Museum Rijeka and the Zrinskih Castle (Croatia).

During the first day, the WTE also organized a b2b workshop, an opportunity of direct negotiation between supply and demand, in which 65 tour operators and 120 sellers from 15 different countries met directly. Seven representatives of the sites involved in the project participated in order to promote their tourist offers.

The WTE has also offered, through the organization of scientific conferences, different moments to reflect and discuss tourism policies. Innocultour also contributed to the initiative through the presentation of the project and its results on Friday 27 thanks to the spechees by Angela Nazzaruolo (DELTA 2000) and Aurora Di Mauro (Veneto Region). For further information https://scientific.wtevent.it/sessions/innocultour/